Websites
Websites Put Merch Where Checkout Wins — Keep Brand Where Fans Decide
Put merch checkout on Shopify where carts and drops win; keep the artist website as the brand surface where fans decide who you are before they buy anything.
Websites Framer vs Webflow vs Custom: Picking the Stack for the Job
A practical 2026 comparison of Framer, Webflow, and custom stacks for brand sites — choose by constraint, editors, motion, and lifespan.
Websites Above the Fold That Works: One Job, One Proof, One Action
Above-the-fold rules for brand sites: one job, one proof, one action — a composition that converts without a dashboard of competing chrome.
Websites Leave Squarespace Without Torching the Rankings You Already Paid For
Leave Squarespace without torching SEO: inventory every URL, ship a 1:1 301 map, keep launch-week signals stable, and monitor Search Console for 30–60 days.
Websites Design Systems for Marketing Sites That Are Not Product Apps
A marketing-site design system is not a product UI kit — tokens, type, components, and motion rules sized for brand pages that convert.
Websites Stock Photos Are Fine Until They’re Doing the Selling
Use real photography where trust sells — hero, about, work, and proof pages — and keep stock photos for texture surfaces that never close deals alone.
Websites CMS Choices Clients Will Actually Use
Pick a CMS by who edits weekly, not by vendor demos — field limits, training, and workflows that keep brand sites maintainable.
Websites Build the EPK Bookers Can Scan in Thirty Seconds
Build an EPK bookers can scan in thirty seconds: name, short bio, listen links, downloadable assets, and booking contact above the fold. Keep fans elsewhere.
Websites Accessibility as Craft, Not Compliance Theater
Accessible marketing websites treat keyboard, contrast, media, and motion as craft — WCAG for brand sites without checkbox theater.
Websites Case Study Pages That Sell the Next Project
Case study page structure that sells the next project: problem, approach, proof, and a clear CTA — portfolio pages that convert.
Websites Pick One Source of Truth for Tour Dates — Then Let Everything Else Read It
Pick one source of truth for tour dates — Bandsintown or Songkick — then let your site and platforms read it so managers update once only. Make that the rule.
Websites Launch Checklists for Brand Sites: DNS to Analytics Without Drama
A website launch checklist for brand sites: DNS, SSL, redirects, analytics, SEO, and QA — go-live without drama.