Websites
Websites Most Small Business Sites Need Fewer Pages — and Clearer Jobs
Most small business websites need fewer pages than agencies sell — usually 5 to 9 URLs — each with one job a visitor can finish cleanly. Start with jobs.
Websites Pricing Pages for Studios: Clarity Without Racing to the Bottom
How studios should present website package pricing: clear scope boundaries, self-qualification, and paths for custom work — without a discount war.
Websites A Custom Site Is Worth It When the Template Cap Is Costing You Deals
Custom is worth it when templates cap conversion, differentiation, or ownership — not because custom is fashionable. Here’s the stage-based threshold test.
Websites If You Can’t Leave Cleanly, You Don’t Own the Site
If domain, hosting, code, CMS, DNS, and analytics aren’t in your accounts, you don’t own the site — you only rent access until your designer disappears.
Websites Custom Sites Cost Five Figures Because You’re Buying a System, Not a Template Login
Five figures buys strategy, custom design, build, ownership, and three-year cost — not a Squarespace login. Here’s what that money actually funds for brands.