Sites that feel like films.

One-time builds run $3,500 to $23,000 depending on scope. Creator Site is $3,500 in 1–2 weeks. Business Site is $8,000 in 3–4 weeks. Product Platform / SaaS is $23,000 in 6–10 weeks for one agreed production-ready V1. Most people who want to see direction first start with the $1,500 Website Direction Sprint, and that fee comes off a build started within 90 days.

One week of positioning, sitemap, art direction, and one polished homepage concept — delivered in five business days. You see the site before you buy the build. You keep every sprint deliverable either way, and the $1,500 comes off any Website build started within 90 days. It is the cheapest way to stop guessing about taste and scope before you write a bigger check.

Yes — the full $1,500, if you start a Website build within 90 days. Outside that window the credit expires, but you still keep the sprint deliverables. There is no version where paying for the sprint leaves you with nothing you can use.

Creator Site ($3,500) fits artists, creators, and solo brands who need a custom fold fast. Business Site ($8,000) fits companies that need broader pages, deeper motion, conversion architecture, and native CRM/booking/form integrations. Product Platform ($23,000) is for a scoped V1 with auth, database, billing, or product logic — not a brochure with a login button glued on. If you are between Creator and Business, start the sprint and price the build off what we actually decide.

Maintain is $3,000 a month for upkeep, content, reporting, and on-site health. Grow is $7,500 a month for landing pages, experiments, campaigns, and conversion reporting. Lead is $15,000 a month as an embedded on-site growth partner for continuous launches. Commit to three months and take 25 percent off. Go annual and stack that same 25 percent with two months free.

Yes. Monthly is full price, cancel anytime. A three-month minimum takes 25 percent off. Annual takes that same 25 percent off and adds two months free — Maintain lands at $1,875 a month billed annually, Grow at $4,688, Lead at $9,375. Longer terms always cost less per month once you know you are staying.

Fifteen percent off the combined monthly when you run Website Studio and Visibility Growth together. Middle-tier math: Grow at $7,500 plus Visibility Growth Tier 2 at $8,500 equals $16,000, then 15 percent off brings it to $13,600 monthly before term discounts. That discount stacks with quarterly/annual terms and with the referral bonus. Website Studio owns on-site execution; Visibility Growth owns discovery intelligence.

Yes. Refer someone who signs a three-month minimum and you get two more months free on your own plan. It works on Maintain, Grow, and Lead, and it stacks with annual. Same stacking language as Agentic retainers — you send business my way, I send months back yours.

Builds are a Websites product only — Creator $3,500, Business $8,000, Product Platform $23,000. Visibility is monthly only: the $500 AI Visibility Audit as the front door, then Visibility Growth plans from $3,500 / $8,500 / $15,000 per month. No two ladders, no guessing which number applies.

Rarely instead — usually after or alongside. The build makes you readable; Visibility decides whether ChatGPT, Perplexity, Claude, and Google AI name you. You can also buy Visibility alone if the site is already fine and the gap is discovery, not design. Native form/CRM hooks stay under Websites; cross-system agents and automations stay under Agentic and Automation.

Yes — in full, against a Website build or the first month of a Visibility plan. No expiry. You keep the fix list either way, so paying for the audit never leaves you empty-handed.

Not as a standing tier feature — no. Through the Summer 2026 attach offer it does: attach Visibility Growth within 30 days of launch on a 3-month minimum or longer, on any build tier, and you commit to three months but pay for two. The offer ends September 30, 2026. After that the first month bills normally. This is a limited offer, not a permanent part of any tier. You can still start with the $500 audit if you want a read before you commit monthly.

Creator Site lands in 1–2 weeks. Business Site in 3–4 weeks. Product Platform / SaaS in 6–10 weeks for one agreed V1. The optional Website Direction Sprint is five business days before any of that. Timelines assume one decision-maker and fast feedback — stalled approvals stretch the calendar, not the invoice by surprise.

One decision-maker, raw facts and assets, approvals if a label or partner has to bless the fold, access to domain/hosting/tools the site must talk to, and feedback measured in days. I shape copy from your materials. I do not invent metrics or claims you cannot stand behind.

Me. William Spurlock. Solo operator. No junior handoff and no offshore queue quietly shipping your fold while you think you hired me. Capacity stays limited on purpose so the person on the call is the person in the repo.

Creator and Business are 50/50 — half to start, half at launch. Product Platform runs on milestones tied to the agreed V1 scope, because auth, database, and billing surfaces need clear checkpoints. Sprint fees follow the 90-day credit rule above.

I shape copy from your raw materials — interviews, existing pages, brand notes, product facts. I do not invent testimonials, performance numbers, or claims you cannot defend. If you have almost nothing written, we either use the sprint to lock positioning first or you bring a writer; I will not fabricate a voice that is not yours.

Yes — that is native integration work under Websites, especially on Business and Product. If the tool has an API or a clean embed path, we wire it. Cross-system agents, multi-app automations, and long-running agent loops are not smuggled into a website invoice — those belong under Agentic or Automation so scope and pricing stay honest.

Fit-based. Markdown in the repo if you are technical and ship rarely. A headless CMS if your team needs a browser editor. No CMS if a static site with occasional deploys is enough. I pick the publishing path for how you actually update content, not for a monthly seat tax.

One agreed production-ready V1 — auth, database, billing, or product logic as that V1 needs. Price is $23,000 over 6–10 weeks with a scope guardrail written down before build starts. It does not mean unlimited features, an open roadmap, or every idea your team invents mid-build. New surface area is a new conversation, not a free add-on.

You see it in the open. Staging links, not a big-reveal meeting after six silent weeks. That is also why fast feedback matters — when you can click the real pages, approvals get sharper and the timeline holds.

No. Launch includes ownership, hosting handoff, and training. Studio is optional: Maintain for upkeep and health, Grow for landing pages and experiments, Lead when you want an embedded on-site growth partner. Plenty of clients stop at the build. Studio is for the ones who keep shipping on the site after day one.

Targets on key templates: about 70 for Creator, about 85 for Business, about 95 for Product Platform. Those are design targets I build toward, not invented scores from past clients. Real numbers depend on third-party scripts, media weight, and how heavy your integrations are — I will tell you when a tool you insist on will cost points.

Yes, tiered. Creator ships the foundation — schema, sitemap, llms.txt, and clean entity basics. Business adds answer-shaped pages and a self-serve blog or news section. Product Platform adds entity match across directories, profiles, and listings. Ongoing citation tracking still lives under Visibility — Websites makes the site readable; Visibility watches whether the models name you. Through Summer 2026, attach Visibility Growth within 30 days of launch on a 3-month minimum and the first of those months is included.

An answer-shaped page is built around the exact question a buyer types into ChatGPT, Perplexity, Claude, or Google AI — clear entity, direct answer, and enough proof that a model can cite it. Business Site and Product Platform ship them in the build. Creator ships the foundation so machines can read you; the answer-page set starts at Business. Monthly new answer-shaped pages or posts after launch are a Visibility Growth deliverable.

Website Studio is marketing-led on-site work: upkeep, landing pages, experiments, campaigns, CRO, creative, and on-site analytics. Visibility Growth is discovery intelligence: dashboards, citation share, and the content/systems that get you named in AI answers. Different jobs. Bundle them at 15 percent off combined monthly if you need both.

You do. Full ownership — code, content path, and the accounts the site runs on. No hostage CMS and no platform tax to keep your own pages online. You could hand the repo to another developer tomorrow and it would still build.

Both are in scope for the foundation. Schema, clean entity signal, sitemap, and llms.txt help classic SEO and AI-led search. Google may lead with an AI answer instead of ten blue links more often than it used to — that is the shift — but I do not claim SERPs disappear overnight. The site has to convert humans and stay legible to machines.

Handoff is part of every build. Common path is Netlify or Cloudflare on accounts you control, with training so your team can deploy. I can stay on hosting hygiene under Studio Maintain. I do not lock your domain inside a black-box account you cannot leave.

Websites ships the site and native integrations — forms, CRM embeds, booking, on-page tracking. Automation is fixed-script multi-system workflows. Agentic is judgment-heavy agents that decide their own steps. If your lead needs a cross-system agent loop, that is not a line item I hide inside a website tier — we route it to the right service so you pay for the right job.

Yes. Ownership means portability. Astro/React code in a repo you control, CMS content you can export, and hosting on your accounts. Ending Studio does not turn the site off or put a watermark on your homepage.

I design to the tier performance targets and ship the visibility foundation. I do not guarantee a final Lighthouse number after you add heavy tags, nor do I promise a Google rank or an AI citation count — those depend on competitors, content cadence, and model behavior outside the build. What I do guarantee is clear scope, ownership, and targets we both can see on paper before I write code.

Start on the contact page with intent for a sprint or a build tier. From there it is me — William Spurlock — not a sales floor handing you to a project manager. If you want evidence before a full build, start the $1,500 Website Direction Sprint, see a polished homepage concept in five business days, then decide with something you can click instead of a deck.