KYLE.

THE HAPPY RAPPER EXPERIENCE

1. The problem

   KYLE's Happy Rapper brand spans music, merch and a coffee company, and the default dark artist template flattens all three into one. The build had to let a second business stand at full weight without reading as a side project.

2. The approach

   The one build that refuses to be dark: cyan sunburst field, stacked candy-coloured letterforms, floating polaroids, and a pill nav that carries the coffee brand as a peer destination — canvas and GSAP instead of a dark music default.

3. What shipped

   Live at superduperkyle.netlify.app on REACT + VITE · MOTION · CANVAS.

See this stack · Builds