PEOPLE R UGLY.

ALT PROJECT

1. The problem

   A SoCal alt-pop quartet working a debut album and tour cycle, selling to listeners who arrive from streaming and social. Without a destination they control, catalogue, tickets, press and booking stay scattered, and every click leaks attention back to the algorithm that sent it.

2. The approach

   Acid-green neo-brutalist type and hard offset shadows so the brand lands before the copy does; opposing scroll directions on the tagline typography; a sticky streaming embed that keeps the record playing while fans move through music, shows and media.

3. What shipped

   Live at peoplerugly.netlify.app on REACT + VITE · MOTION.

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