PERTI.

DEBUT EP

1. The problem

   Pertinence already had the audience on platforms; the gap was an owned headquarters. Fans and bookers landing from socials needed one destination for the full catalogue, the album, live dates and merch, rather than a link-in-bio that drops them straight back onto streaming.

2. The approach

   Chrome-kiosk product UI — zero-radius black panels, cyan and magenta splash accents, and an oversized split wordmark over a desaturated hero reel; the catalogue set as a tabbed shelf with fixed player chrome and a letter-stagger intro, so a release reads built rather than templated.

3. What shipped

   Live at perti.netlify.app on REACT + VITE · TAILWIND.

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